Search engine optimization is a popular strategy used in online marketing. It involves the use of different techniques to get a particular website ranked top in most search engines. One of the key benefits of optimizing your site is that it boosts sales in your business. The increased number of people visiting your website will have an idea of what you are selling or the services you are offering.
Search engine optimization also helps to build trust in your business. Most people are likely to trust your business when they see it top of their searches. You should look for a company that will make good use of different strategies to help your site rank top. Some of the common SEO strategies include the use of backlinks, keywords, images, and meta description.
Meta description, also referred to as the snippet is a short paragraph usually placed in HTML of the webpage and gives a brief description of the content in a specific site. It is an ideal strategy that can help improve the search results of your website. Meta descriptions can help influence the decisions of different buyers or people visiting your site. You should come up with the right ones that will boost your conversion rates. Here is how to craft the best meta description to improve search results.
Use Fewer Characters
You should keep your meta description short.
The maximum length of most meta descriptions is 160 characters. It was expanded to 320 characters by Google recently. You are advised to stick to 160 characters or less to give out the correct summary of your site. Use a short, simple statement that will influence the decisions of different people who wish to visit your website.
Use Keywords
Using some of the important keywords that are supposed to show up on your webpage is essential. You should include them in your meta description. They will be highlighted in bold when a search query to your snippet is found. Such keywords also help increase traffic to your site.
Make it Compelling
You should make your meta description more compelling because this is what most people doing a search related to your site will come across first. It should have some high-quality content and include a call to action. Your meta description can also have an offer. Following these strategies will help you come up with the best meta description.