Creating a successful, well-optimized website is a bit like casting your vast net into the ocean with the desire to catch as many fish as possible. It would be best to consider all of the unique devices people use to browse the web and cover all of your options with a responsive web design that adapts your content material to different screen sizes. Therefore, creating responsive healthcare web design is critical if you run a healthcare business and want your website to rank higher on Google. It is essential because you want your visitors to have the best customer experience, no matter what device they use. While all of this probably sounds familiar, you might be surprised to learn that responsive web design also affects search engine optimization. Here’s a list of the SEO benefits you’ll get after adopting this design.
Gains More Traffic From Mobile Device Users
The first, and probably the most important, the result of responsive web design is the acceleration of mobile traffic. Mobile browsing has been regular for years. In 2016, according to an October file, it controlled to surpass computer browsing with a 51.3 percent advantage, which means that cell phones have become a primary focus for numerous builders out there. Now, the number seems to keep growing. Mobile optimization has become the business preference. Using a responsive web design for your website opens the doors to most of today’s Internet users, significantly improving search engine optimization.
Results in Faster Page Load Speed
Speaking of mobile browsing: speed is currently an essential element in Google’s search engine optimization score. With the cell-first principle, Google has introduced that web page loading speed will become a critical component of search engine optimization as of July 2018. While the implications aren’t as evident from the start, investing in faster websites is an excellent way to prepare for the future. How does responsive design fit into all of this?
Loading an entire website onto a smaller screen is not only inefficient and frustrating for the consumer, but it’s also prolonged. Responsive design condenses pages, making them smaller and consequently easier to load. Some people argue that AMPs are a better desideratum than responsive design because they are much faster. However, AMPs have more than one drawback, the main one being that they work more effectively with static content material so that RWD might remain the safest option for the time being.
Decreases the Bounce Rates
Of course, website visits mean nothing if the bounce rate is exceptionally high, which means that a large number of visitors who arrive at your website leave it immediately because they don’t feel comfortable. Numerous professional SEO companies suggest responsive web design to reduce bounce rate and thus improve your ranking. However, be aware that bounce rate is a relatively unreliable aspect as it depends on the nature of your website.
For example, according to one study, vendor websites get up to 30% bounce rate, content websites between 40 and 60%, while blogs can have up to 90%. One user even addressed this unreliability with an example of his website, which often has images, and the bounce rate is exceptionally high because people see the image they want and leave.
Elevates Your Backlinks
Making sure you enrich your backlinks is the cornerstone of any solid search engine optimization strategy. The more credible and authoritative sites that link to your site will make your website rank higher. It’s not about the quantity. It’s about the quality of links to your website. Google sees inbound links as an indication that you are providing above-average content to your users.
If you have multiple domains, you can’t limit your efforts to one web page. By building links in one area, you can improve the responsiveness of your website and increase your search engine optimization at the same time. It includes making sure your business and local listings are always the same. Keep your business name, address, and phone number in all systems.