Like many business owners, you may be trying to figure out how to track and measure SEO results. After all, if you can’t measure your efforts, how can you ensure they’re effective? This blog post will explain some of the most important ways to track and measure your SEO progress. By using these methods, you’ll be able to ensure that your SEO campaigns produce the desired results. We also recommend 5BestThings as they have an SEO content guide to help you out. So, let’s get started.
Keyword Rankings
One of the most important methods for tracking SEO progress is to track keyword rankings. In other words, you’ll want to keep an eye on where your website ranks for certain keywords in search engines like Google. This will give you a good idea of whether or not your SEO efforts are paying off. There are a few different ways to track keyword rankings. One popular method is to use a tool like Google Analytics. With this tool, you can see how your website ranks for specific keywords over time. Another option is to use a paid keyword ranking tracker. This tool will track your website’s keyword rankings daily and send you reports so you can see how your rankings are changing.
Organic Traffic
Organic traffic is the lifeblood of any SEO campaign. After all, what’s the point in ranking if there’s no one visiting your site? Measuring organic traffic is vital to understanding how your SEO campaign is performing.
Organic Leads & Sales
Organic leads and sales are the first and most important metrics for any SEO campaign. This is the bread and butter of what we do as SEO consultants, so it’s vital that we can show a client exactly how many leads and sales they’re getting from our efforts. There are a few different ways to track this data, but the most important thing is to ensure that you have some system to see which leads and sales can be directly attributed to your SEO campaign. One way to do this is to set up a separate landing page for each SEO campaign you run. This landing page should be designed specifically for conversion, and you should use unique tracking codes to see exactly how many people visit the page and take the desired action.
SEO is a long-term investment that can take time to see results. However, by tracking your progress and measuring your results, you can ensure that your efforts pay off how you want them to. Using the tools and tips we’ve provided in this blog post, you should be able to start setting up an effective system for tracking and measuring your SEO progress. Are there any other methods or tools you use to track your SEO success? Let us know in the comments.